Smell Like a Star

Sarah Jessica Parker and her new fragrance "Covet."

Left to right: Diamonds by Emporio Armani, $64 for 3.4oz, www.macys.com; Unforgivable for Women by Sean John, $55 for 2.5oz, www.sephora.com; Covet by Sarah Jessica Parker, $52 for 1.5oz, www.nordstrom.com; Usher for Her, $52 for 1.7oz, www.sephora.com

Left to right: L by L.A.M.B. Fragrance By Gwen Stefani, $55 for 1.7oz, www.sephora.com; M by Mariah, $62.50 for 3.3oz, www.shop.elizabetharden.com; Baby Phat Golden Goddess by Kimora Lee Simmons, $52 for 3.4oz, www.babyphat.com; Glow by J Lo Gift Set, $60, www.macys.com

It isn’t enough to have mutli-platinum selling albums or number one movies. Now celebrities are almost expected to leverage their name to seemingly unrelated business ventures. Fashion lines, liquor and even car rims are all fair game, but the fragrance is the ultimate celebrity venture. What could be better than being immortalized into a sweet scent?

If stars aren’t making their own fragrances they're lending their status to promote others, a la Beyonce for Armani’s “Diamonds.” I have and love J Lo’s “Glow” and I’ve smelt Diddy’s “Unforgivable” – very spicy and not in a good way. As for the others I’m no expert, but I’ve heard great things about both Sarah Jessica Parker’s fragrances. Leave comments for your fellow readers about any of the brands above or others you love.

P.S. My all time favorite scent is “Blue” by Dolce & Gabbana. ;)