No matter what type of marketing strategy your company uses there is always the option to add something new and unique to your choice. If you think about it, most companies give away the same old items including pens, calendars, mugs and perhaps notepads or caps. While these are all great items, they are limited in their actual benefit to any particular customer. A better option would be to go with something that everyone actually wants. Promotional USB drives really meet that requirement very nicely.
Promotional USB drives come in a variety of sizes and prices. Smaller drives that are 64MB are a great basic type of drive and they are also very cost effective. You can have your logo and company name added to the drive cover. You can incorporate your own particular company colors right within the overall design. This handy little drive is sure to be appreciated by your customers and clients. Unlike other promotional items, it won't immediately end up in the bottom of a bag or drawer.
The great thing about the newer styles of jump drives is that there are so many different options to choose from. While just a few years ago a large jump drive may have been 1 or 2 GB, there are now zip drives that have an amazing 8GB capacity, perfect for any type of business or organization. You may want to consider loading your company catalog or a bit about your company right onto each zip drive, leaving the rest of the space for the customer to keep their own files, music or other data.
For a really amazing and one-of-a-kind type of USB drive to give to any customer, a credit card USB is a perfect idea. These amazingly thin and extremely customizable types of drives are perfect for any type of company. They come in all different capacity sizes up to and including 8GB. The USB device can actually fold into the card or it can extend from the bottom and side of the card. Any picture, image or logo you want can be added using silk screen or full color, depending on your needs. Both sides can also be printed, providing a lot of room for information and company identification. Since they can be carried in any standard wallet they are a real marketing plus.
Depending on your company, a pocket knife style of USB drive may be a great asset to your company's marketing department. These all-in-one types of drives are similar to a Swiss Army knife but also include a swiveling USB drive as one of the tools. Other tools on the knife can include a miniature pair of scissors, a nail file and an actual pocketknife. This is a great idea for a company that sells anything to do with the outdoors, sports, men's clothing or supplies, or camping gear. They are also ideal for giving away at retreats and corporate weekends.
Giving away promotional USB drives at exhibitions, fairs and trade shows really will ensure that your company name and logo are remembered. Considering a unique style and design of drive along with having it either on a keychain or a lanyard is another option since it is practical and easy to carry. Colors that highlight your company name or logo or other information that identifies your company will also really help to set you apart from the competition.
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