Sunday, April 26, 2009

Have a Little Faith

Items from Faith 21's new line

Apparently 60% of women 18 or over are wearing size 12-plus, yet most fashion stores only stock items up to a size 12/14 max. With "plus size" fashion being an under served yet highly in-demand market, Forever 21 is stepping up to the plate and launching their new line called Faith 21 for women size 12 and over. As a side note I can't understand why being a size 12 is considered "plus size". I'm 5"9 and a size 8/10 and I'm a 'large' in Forever 21!! And let's hope the quality of this new line is a little better. I'd like to be able to put their clothes in the washing machine without fear of them disintegrating.

Anyway, this new line will feature items similar to other Forever 21 clothing lines, including flirty dresses, trendy tops, skirts, jeans and basics such as T-shirts, camisoles, tanks and leggings (see above pics for a sample). The target customer is age 15 to 29. Prices will range from $3.80 to $29.80. Look out for the launch later this month. The line will be available in some of the chain’s new or mall locations, but it will not be stocked at the Michigan Avenue flagship store, at least not immediately.

Wednesday, April 8, 2009

The Sleeves Have It

Beyonce arrives at the premiere of Cadillac Records held at The Egyptian Theater on November 24, 2008 in Hollywood, California.
Veronica Webb attends the opening night celebration of the New York City Ballet at David H. Koch Theater, Lincoln CenterNew York, November 25, 2008
Paula Patton arrives at 51st Annual GRAMMY Awards at Staples Center, Los Angeles on February 8, 2009

Puffed up sleeves seem to be all the rage these days. If you thought you'd left pink, frilly, puff-sleeved birthday dresses behind you think again. Now you can wear them in black for the after party. Take your cue from Beyonce, Veronica and Paula. They prove that any trend can be modernized. The sleeves definitely have it. See below for some inspiration.

My Picks!

Left to right: Chetta B Lace & Taffeta Dress, $525, www.saksfifthavenue.com; Juicy Couture Short Puff Sleeve Waisted Shell, $298, www.revolveclothing.com; ELLA MOSS Agnes Puff Sleeve Dress in Heather Grey, www.revolveclothing.com
Left to right: Lamé shift dress by Rue Du Mail, $2000, www.brownsfashion.com; Noreen dress coat by Beyond the Valley, $168, www.farfetch.com; Silk Puff Sleeve Dress, $42, www.forever21.com/twelve

Big isn't always better. So if you're apprehensive about donning voluminous sleeves, opt for dresses with subtler "puffs". This look is great for those who want to take a little risk with their style choices but not look too fashion conscious. My favorite has to be green dress from Forever 21's "Twelve by Twelve" line. For $42, you simply can't go wrong!